prioritizing ecotourism entrepreneurship development in rural regions (case study: villages with on river-valley tourism potentials in tehran province)

purpose: the main purpose in this paper is, the identifying of ecotourism entrepreneurship differences among rural of this region and ranking them, based on river- valley tourism potentials in ecotourism entrepreneurship and special analysis methods. methodology: for attain to this goal, descriptive and analytical methodology using data from a questionnaire in the form of experts and business owners, exam t, power ratings technique, topsis and the arc gis software for spatial analysis, is used. findings: the result shows that rural haven’t any difference in ecotourism entrepreneurship field. the result of topsis technique indicate the precise grant of rural and paths based on ecotourism entrepreneurship characters that prove the result of t experiment in spss. practical implications: ecotourism and ecotourism economic, in it’s actually concept has not been considered in case study area. on the other word, based on this concept that protected area in the word are the bases of ecotourism activities and economic, has not been considered in this area and has not been different of the economic activities and enterprises out of there. therefore, in the future researches could emphasis on tourism economy spatially ecotourism. scientific solutions: finally, the rural that are be posited in busy path with the second purpose of tourism, have a most share in affective factors of ecotourism entrepreneurship development. original/value: this study is innovation for emphases to the ecotourism entrepreneurship in interdisciplinary problem, and can use by rural planning, tourism development and entrepreneurship researchers.